What donors really want from your fundraising

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27 June 2013

What donors really want from your fundraising

No matter what you sell, you're not really selling that thing, but the attributes or benefits of that thing. That includes fundraising. Here's a good way of looking at that fact from Copyblogger, at The 5 Things Customers Actually Want:

Ease
Physical comfort
Mental stimulation
Identity reinforcement
Social acknowledgement

Charitable giving is great at satisfying the last three.

Mental stimulation: Are you giving donors information about what you want them to give to accomplish?
Identity reinforcement: When donors give, they're saying (to themselves and/or to others) I'm the kind of person who ... You can talk openly about those things in fundraising.
Social acknowledgement: Do you recognize your donors for all they do in satisfying ways?

Posted by Jeff Brooks on 27 June 2013 at 04:51 | Permalink

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What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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I'm a Fundraisingologist at Moceanic, the company that can help you transform the way you do fundraising through one-on-one coaching or membership in The Fundraisingology Lab. Find out what we can do for you and with you!

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Proven, tested, real-life techniques that give donors what they want so they can make the donations you need. If you care about fundraising, about your donors, and about supporting your cause, you need The Fundraiser's Guide to Irresistible Communications by Jeff Brooks. Order it today.

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