Whenever you send emails to your supporters, you inevitably get unsubscribes. Unless the number is overwhelming, these may not be so bad. Here's why, from Copyblogger, at 3 Reasons You Shouldn't Sweat Email Unsubscribes:
- Unsubscribes save you energy
- Unsubscribes get rid of dead weight
- Unsubscribes save you money
When someone who doesn't want to hear from you chooses to stop hearing from you, it's no tragedy.