Why unsubscribes aren't the end of the world

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20 August 2013

Why unsubscribes aren't the end of the world

Whenever you send emails to your supporters, you inevitably get unsubscribes. Unless the number is overwhelming, these may not be so bad. Here's why, from Copyblogger, at 3 Reasons You Shouldn't Sweat Email Unsubscribes:

Unsubscribes save you energy
Unsubscribes get rid of dead weight
Unsubscribes save you money

When someone who doesn't want to hear from you chooses to stop hearing from you, it's no tragedy.

Posted by Jeff Brooks on 20 August 2013 at 07:14 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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