Do you want your donors to love you?
The best way to start is to love your donors. Focus on them. Obsessed about them. Seek ways to understand, serve and please them.
The Word of Mouth Marketing blog asked that question in a commercial context: Do you want to be loved by customers?
Read this questions about customers, and imagine asking them about donors:
- Do you begin with the customer or the product?
- Are your meetings spent discussing sales goals or customers' lives?
- Do you imagine a day in the life of your customers?
- Do you understand their lives so you can improve their lives?
Nonprofits exist to pursue their causes. That's why it's often a struggle to get serious about donors. But the ones that also focus in on their donors -- they'll raise a lot more money. They'll Be able to do more cause.
