Are you not producing a newsletter for your donors?
If not, you should be. It's the single best tool for improving donor retention.
And sure, it's difficult and costs money. So please take a good look at this post at Bloomerang by Tom Ahern: 6 Dumb Reasons for Not Sending a Charity Newsletter. If these or any other excuses are keeping you from producing a donor newsletter, now is the time to change your thinking!
- We did a newsletter before. It didn't work for us.
- I'm a fundraiser, not a journalist.
- I have other priorities.
- I don't have any stories.
- I'm not a designer.
- I can't justify it to my boss.
None of these excuses should be stopping you. The cost of not doing a newsletter is too high.