Email fundraising is tough. If you thought the postal mailbox was crowded, it's nothing compared to the email inbox. You need to pull all the triggers to have a chance at raising funds by email.
Here's some help from Copyblogger -- 37 Tips for Writing Emails that Get Opened, Read, and Clicked.
Here are my favorites from the list:
- Write as if you're emailing one person only.
- Quit wasting people's time. Only email when you have something truly valuable or helpful to say.
- Use your actual name as your from address.
- Promise something good.
- Pique curiosity.
- Quit cleverness.
- Learn from the masters.
- Don't follow a strict formula.
- Add a personal touch.
- Use the word you.
- Develop a natural voice.
- Add personality.
- Stop being dull.
- Highlight benefits.
- Show what readers will miss.
- Present a clear deadline.
- Insert multiple links (to the same page). B
- Have an impeccably clear call to action.
- Use the power of the PS.
