One of the hard things about smart fundraising is that you can drive yourself crazy from the repetition. Because repetition is one of the keys to success: Repetition within every project (you need to say the offer over and over and over again) and repetition over the course of months and years (you need to keep saying what you do a thousand times before people start to notice.
Which is why Damn, I Wish I'd Thought of That! posted recently on Why great brands are boring:
Resist the urge to change your marketing every month. Don't change your look, theme, or logo because you're bored. Building a brand takes time and consistency. You need to build familiarity for years and years until everyone knows who you are and what you stand for.
So many great fundraising campaigns have been abandoned when those in charge suddenly proclaimed them old and tired -- not because the campaigns were old and tired, but because those in charge were just sick of them.
Your boredom with your fundraising is no indicator at all that it is boring. The real fundraising professional doesn't try to entertain herself, but reach donors. And donors aren't paying enough attention to get bored.
If you're serious about raising funds, you'll be okay with a little -- a lot -- of repetition.
