Four things that will make your fundraising stand out

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31 January 2014

Four things that will make your fundraising stand out

From the Direct Creative Group Blog, here are some things that will make your fundraising stronger, no matter what channel you're in: "Channel-Agnostic Messaging" in Fundraising. Every channel has its own rules and conventions, but at the high level, all fundraising is pretty much the same, and it should do these things:

Cast the donor as a hero.
Articulate the need, relevant to the donor's heroic role.
ASK for support.
Prove that the donor's support will make a difference.

It's not the complicated, is it? If you do these things, you'll stand out gloriously. And raise more money.

Posted by Jeff Brooks on 31 January 2014 at 08:43 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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I'm a Fundraisingologist at Moceanic, the company that can help you transform the way you do fundraising through one-on-one coaching or membership in The Fundraisingology Lab. Find out what we can do for you and with you!

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