Get the most from your fundraising creative professionals

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09 January 2014

Get the most from your fundraising creative professionals

One of the big killers of direct-response fundraising is disconnected, irrelevant creative produced by writers or designers who don't grasp the job at hand.

Direct Creative Group Blog has some suggestions for beating this problem at To Catch the Best Creative, Fish Upstream:

Tie your creative specialists' success ... to their continuing professional education as direct marketers, not simply creative specialists.
Pull creative specialists into the strategic conversation early on, and make them participants in the initial conversations.

Fundraising is not fine art, and it's not poetry. The professionals know that.

Many fundraising professionals are also adept at the high-art versions of their craft -- but they know not to confuse that with fundraising.

Want to see what happens when creative is completely disconnected from fundraising knowledge? Check outStupid Nonprofit Ads.

Posted by Jeff Brooks on 09 January 2014 at 09:04 in Creativity | Permalink

Tags: fundraising

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What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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I'm a Fundraisingologist at Moceanic, the company that can help you transform the way you do fundraising through one-on-one coaching or membership in The Fundraisingology Lab. Find out what we can do for you and with you!

A proud member of The Case Writers, a collective of the smartest, most donor-loving creative professionals in the business.

Writing for fundraisers

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Branding can boost fundraising

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