Things that improve your fundraising

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21 January 2014

Things that improve your fundraising

What did you learn about fundraising last year? Here's what Front Range Source learned: 5 Things that Moved the Needle in 2013...

Integrate your email and direct mail activities.
Extricate your corporate relationships from your events. (You may find you can get corporate support without that difficult and expensive event.)
Invite your board step up to the plate in new and meaningful ways.
Break down silos and buy into a shared vision.
Forget perfection. Just ASK!

I'll add one more:

Come up with a better fundraising offer. You can dramatically improve results by giving donors something more exciting to give for.

Posted by Jeff Brooks on 21 January 2014 at 07:11 in Fundraising | Permalink

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What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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I'm a Fundraisingologist at Moceanic, the company that can help you transform the way you do fundraising through one-on-one coaching or membership in The Fundraisingology Lab. Find out what we can do for you and with you!

A proud member of The Case Writers, a collective of the smartest, most donor-loving creative professionals in the business.

Writing for fundraisers

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Whether you should use guilt as a motivator.

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Branding can boost fundraising

Discover how to make branding improve your fundraising in The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving. It's easier -- and less expensive -- than you may think! If your organization is even vaguely considering "branding work," you need to read The Money-Raising Nonprofit Brand by Jeff Brooks. Read more here.

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21 January 2014