Things that make your website fail

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14 February 2014

Things that make your website fail

Here are some things not to do if you want a functioning website, from MarketingProfs: Destroy Your Website in 13 Easy Steps. Don't let these things happen:

It's all about you.
Buy an email list.
Never mind mobile.
Add keywords and jargon.
Add more stuff to your homepage.
Don't use an editor.
Save money on hosting.
Give Google the finger (Don't optimize for search.)
Install lots of plugins.
Let interns run your social media.
Don't test your lead generation form.
Lose track of your domain registration.
Kill it before it's born.

In my experience, the surest and most common killer of nonprofit websites is poorly designed and poorly functioning giving (or sign-up) pages (#11).

Posted by Jeff Brooks on 14 February 2014 at 07:31 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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