How to be interesting to your donors

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14 March 2014

How to be interesting to your donors

Fundraising? Interesting?

Well, you'd hope so. If your fundraising doesn't capture the interest of your donors, you're in trouble.

Here are some ways to to be interesting, from Get Fully Funded, at 7 tips for keeping donors interested in your fundraising communications:"

Connect with them more often.
Provide more quality and less fluff.
Give them a chance to provide feedback and be heard.
Consider a variety of communication methods.
Make it super easy to contact you.
Show you are listening by including donor ideas and comments in your correspondence.
One call-to-action per communication.

I'll add one to that list that I think matters most of all:

Make your fundraising about your donors, not about your organization. Every message should be a love letter that says. Here's why I like you; here's why we should be together. Not, "We're so awesome; you should join us."

Posted by Jeff Brooks on 14 March 2014 at 07:38 | Permalink

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What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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I'm a Fundraisingologist at Moceanic, the company that can help you transform the way you do fundraising through one-on-one coaching or membership in The Fundraisingology Lab. Find out what we can do for you and with you!

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