One of the easiest and most common ways to produce ineffective fundraising is to wander away from the topic -- to introduce distractions or even competing calls to action.
An article in this month's FundRaising Success magazine by my TrueSense Marketing colleague George Crankovic can help you overcome this strong temptation: 3 Ways to Stay On-Message for Maximum Response:
- Develop a strong offer.
- Always keep the offer in front of you, write it out and keep it in front of you as you develop your appeal.
- Treat the offer as your touchstone.
Read the article and follow these guidelines. Your fundraising message will stay on target. And work.