How to keep your fundraising on-message

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25 March 2014

How to keep your fundraising on-message

One of the easiest and most common ways to produce ineffective fundraising is to wander away from the topic -- to introduce distractions or even competing calls to action.

An article in this month's FundRaising Success magazine by my TrueSense Marketing colleague George Crankovic can help you overcome this strong temptation: 3 Ways to Stay On-Message for Maximum Response:

Develop a strong offer.
Always keep the offer in front of you, write it out and keep it in front of you as you develop your appeal.
Treat the offer as your touchstone.

Read the article and follow these guidelines. Your fundraising message will stay on target. And work.

Posted by Jeff Brooks on 25 March 2014 at 08:19 | Permalink

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What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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I'm a Fundraisingologist at Moceanic, the company that can help you transform the way you do fundraising through one-on-one coaching or membership in The Fundraisingology Lab. Find out what we can do for you and with you!

A proud member of The Case Writers, a collective of the smartest, most donor-loving creative professionals in the business.

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Branding can boost fundraising

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