If you're looking for some kind of magic that will make your fundraising work amazingly well, I have good news for you: There is magic, and it's available to almost everyone.
Too Busy To Fundraise points it the magic at Magic Bullets and the Myths of Fundraising:
- Identifying probable prospects
- Reaching out to them in a way that will resonate.
- Nurturing them and bringing them ever closer to the organization
- Asking them to support you -- clearly and appropriately
- Recognizing their generosity
The real magic, the powerful force that moves you from where you are to a much better place is this: Doing the basics consistently and well.
Not quite as exciting as some new technology. But it works a lot more dependably.