The magic is boring, but it's still magic

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20 March 2014

The magic is boring, but it's still magic

If you're looking for some kind of magic that will make your fundraising work amazingly well, I have good news for you: There is magic, and it's available to almost everyone.

Too Busy To Fundraise points it the magic at Magic Bullets and the Myths of Fundraising:

Identifying probable prospects
Reaching out to them in a way that will resonate.
Nurturing them and bringing them ever closer to the organization
Asking them to support you -- clearly and appropriately
Recognizing their generosity

The real magic, the powerful force that moves you from where you are to a much better place is this: Doing the basics consistently and well.

Not quite as exciting as some new technology. But it works a lot more dependably.

Posted by Jeff Brooks on 20 March 2014 at 08:16 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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I'm a Fundraisingologist at Moceanic, the company that can help you transform the way you do fundraising through one-on-one coaching or membership in The Fundraisingology Lab. Find out what we can do for you and with you!

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