As Boomers increasingly replace their elders in our donor lists, it pays to know how they are different from the previous generation -- and how Boomers themselves are changing as they age.
Good insights from Engage:Boomers at 10 Insights for Connecting With This Generation.
Here are five of them that especially apply to fundraising:
- Increased individualism. (Fads are for younger people.)
- Increased demand for facts. (Not impressed by hyperbole and high-flying claims of awesomeness.)
- Increased response to emotional stimuli.
- Less self-oriented, more altruistic. (This is why charitable giving ramps up so dramatically as we age.)
- Increased time spent in making purchase decisions. (This is likely why longer messages tend to do better than short ones in fundraising.)
