How to create fundraising that donors want

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09 May 2014

How to create fundraising that donors want

What makes ads (and fundraising) work?

The MondayMorningMemo tells us, at The Big Secret of Great Ads:

The secret of great advertising is that you must find something to say that your customer would be happy to hear.

We create advertising failure when we pretend that creativity can overcome the fact that we really have nothing to say.

What's the fundraising donors are happy to hear? It's like this:

A problem -- a real, urgent, serious problem -- or an exciting opportunity -- that has a solution. A specific, believable solution that supports the donor's values and is in her financial reach.

That's music to a donor's ears.

Which is why that's the kind of fundraising that works.

Posted by Jeff Brooks on 09 May 2014 at 03:12 | Permalink

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What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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I'm a Fundraisingologist at Moceanic, the company that can help you transform the way you do fundraising through one-on-one coaching or membership in The Fundraisingology Lab. Find out what we can do for you and with you!

A proud member of The Case Writers, a collective of the smartest, most donor-loving creative professionals in the business.

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Proven, tested, real-life techniques that give donors what they want so they can make the donations you need. If you care about fundraising, about your donors, and about supporting your cause, you need The Fundraiser's Guide to Irresistible Communications by Jeff Brooks. Order it today.

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