4 reasons homepage sliders hurt your website

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19 August 2014

4 reasons homepage sliders hurt your website

Everybody wants space on your homepage, right? So you've settled on a compromise that allows you not to disappoint them: A slider -- a banner that rotates several messages.

It's not a good compromise, according to the LeadPages blog at Why Home Page Sliders Are Ineffective.

Here's what you get when you put sliders on your homepage:

Sliders have low click through rates
Sliders aren't often mobile friendly
Timing your slider transitions is tough (they tend to move too quickly or too slowly)
Sliders hurt your SEO

Not good. Self defeating.

As with all other forms of communication, you're better off focusing on one thing. One "hero image" at a time. If you must rotate messages, it would be better to rotate to serve up a different message for each page view -- so each visitor sees one at a time.

Posted by Jeff Brooks on 19 August 2014 at 07:52 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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