Everybody wants space on your homepage, right? So you've settled on a compromise that allows you not to disappoint them: A slider -- a banner that rotates several messages.
It's not a good compromise, according to the LeadPages blog at Why Home Page Sliders Are Ineffective.
Here's what you get when you put sliders on your homepage:
- Sliders have low click through rates
- Sliders aren't often mobile friendly
- Timing your slider transitions is tough (they tend to move too quickly or too slowly)
- Sliders hurt your SEO
Not good. Self defeating.
As with all other forms of communication, you're better off focusing on one thing. One "hero image" at a time. If you must rotate messages, it would be better to rotate to serve up a different message for each page view -- so each visitor sees one at a time.
Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. 
