Your mother told you this. Now science is catching up with her.
A recent study, reported at the Neuromarketing blog (Two Words That Change How People Think of You) found the hidden power in saying Thank you.
In the study, people who thanked others (by a hand-written note) were perceived as having warmer personalities and being worth forming a relationship with. Those who received these thank-you notes were more willing to cooperate by sharing contact details.
But you knew that.
If your organization isn't putting serious thought into thanking donors, you aren't really fundraising.
Thankful organizations are getting -- and keeping -- all the best donors.
Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. 
