How not to drop the ball in your year-end fundraising emails

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19 December 2014

How not to drop the ball in your year-end fundraising emails

The pressure is on. The biggest online fundraising day of the year (at least in the US) is December 31.

Here are some hints from the Classy Blog on ways to make sure your emails between now and then (and after) don't fail: 6 Year-End Appeals that are Sure to Flop.

The Stand-Alone Email Appeal
The One-for-All, All-for-One Appeal (the appeal that tries to accomplish everything instead of just one thing)
The Appeal that Links to a Generic Donation Form
The Appeal that Isn't Mobile-Responsive
The Appeal that Isn't Urgent
The Appeal that Ignores Donors

Posted by Jeff Brooks on 19 December 2014 at 09:05 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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