The future of fundraising: the more things change, the more they stay the same

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30 January 2015

The future of fundraising: the more things change, the more they stay the same

I recently connected with Michael Hoffman, CEO of See3 in a Google Hangout. We talked for about 12 minutes about the future of fundraising -- a topic I care a lot about.

Here's our discussion:

(Or watch it here on YouTube.)

Here is the See3 blog post on the conversation: The Future of Fundraising: A Conversation with Jeff Brooks.

Posted by Jeff Brooks on 30 January 2015 at 07:29 | Permalink

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What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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About the blogger
Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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I'm a Fundraisingologist at Moceanic, the company that can help you transform the way you do fundraising through one-on-one coaching or membership in The Fundraisingology Lab. Find out what we can do for you and with you!

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Admit it: Fundraising writing is weird.

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Specifically how to ask.
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How to meet donors' emotional needs.
Whether you should use guilt as a motivator.

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