Another day, another list of everything you need to know

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22 May 2015

Another day, another list of everything you need to know

Here's a great list of the things that make fundraising work, from The Agitator at The Keys To Successful Fundraising.

Here's the list:

An appealing case
Competent agency management
A reasonable objective
A friendly, well-informed constituency
Timeliness
Numerous points of contact
An unhurried period of preparation
An adequate scale of giving
Substantial preliminary gifts
Tested methods
Competent direction

It's not magic. It's not going to solve all your problems in three easy steps. It's not going to save you from the agony of hard work (In fact, it'll probably force you to do more work). But that's how you succeed.

Study that list and your fundraising will work!

Posted by Jeff Brooks on 22 May 2015 at 06:47 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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22 May 2015