How to get more people to open your emails

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01 May 2015

How to get more people to open your emails

It's surprisingly difficult to get people to open your emails. And when they don't open, they can't do any of the other things you hope they'll do.

Here's some help from the Constant Contact blog, at 5 Simple Strategies to Improve Your Email Open Rates:

Invest in your subject line. (If it isn't right, hardly anything else you do matters.)
Fix your 'from name.' (Make it the right person; test to find out who that is.)
Find the best time to send (and be consistent).
Get to know your audience. (Communicate with them, not with your internal audiences.")
Revisit your sign-up process. (Chances are, it can be a lot better.)

Posted by Jeff Brooks on 01 May 2015 at 07:49 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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