Weak fundraising: I know whose fault it is

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06 May 2015

Weak fundraising: I know whose fault it is

Who's to blame for poor fundraising results? Kivi's Nonprofit Communications Blog is ready to introduce you to them: Meet the Scary People Who Are Frightening Your Donors Away!

Look out: They're the most scary people possible. They're you.

You're over-thinking, over-editing, nit-picking words, choosing photos for the wrong reasons and spending way too much time going over and over your newsletter, end of year report, fundraising letters, brochures, fliers, web copy and social media.

Over-thinking and extreme nit-picking are real forces for evil in the fundraising world. I've seen those things torpedo good programs more times than I can begin to count.

Under-thinking is bad too, but not as common or as deadly.

So think when you work on your fundraising. Think hard. But don't enter the world of crazy over-thinking.

Posted by Jeff Brooks on 06 May 2015 at 04:49 | Permalink

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What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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About the blogger
Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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I'm a Fundraisingologist at Moceanic, the company that can help you transform the way you do fundraising through one-on-one coaching or membership in The Fundraisingology Lab. Find out what we can do for you and with you!

A proud member of The Case Writers, a collective of the smartest, most donor-loving creative professionals in the business.

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Proven, tested, real-life techniques that give donors what they want so they can make the donations you need. If you care about fundraising, about your donors, and about supporting your cause, you need The Fundraiser's Guide to Irresistible Communications by Jeff Brooks. Order it today.

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