Your foolproof solution to donor fatigue

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23 June 2015

Your foolproof solution to donor fatigue

Marc Pitman says donor fatigue is a myth. He's right. Here's his explanation:

(Or see it on the web here.)

I believe there's another problem that gets falsely labeled donor fatigue: Fundraiser fatigue. We get sick of saying the same thing again and again (even though it may be working) so we change what we're saying to be more pleasing to our own ears. Or stop talking to donors entirely. When revenue drops, we blame it on the donors. Those fickle people have grown tired of our fundraising!

The solution to "donor fatigue": Keep on doing effective, relevant, donor-focused fundraising. That's the winning approach every time.

Posted by Jeff Brooks on 23 June 2015 at 06:45 | Permalink

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What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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I'm a Fundraisingologist at Moceanic, the company that can help you transform the way you do fundraising through one-on-one coaching or membership in The Fundraisingology Lab. Find out what we can do for you and with you!

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Proven, tested, real-life techniques that give donors what they want so they can make the donations you need. If you care about fundraising, about your donors, and about supporting your cause, you need The Fundraiser's Guide to Irresistible Communications by Jeff Brooks. Order it today.

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