How to attract more readers to your message

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10 August 2015

How to attract more readers to your message

Headlines are the thing. Write great headlines and everything else you write will get a lot more action. Here are 5 Ways to Become a Better Headline Writer from Kissmetrics:

Know Your Audience
Practice
Follow Patterns (Headlines that start "How to" work for a reason. Look for common types and imitate those patterns.)
Split Test
Study Human Psychology

These things will also help you with the cousins of headlines, subject lines and envelope teasers.

Getting great at writing headlines is one of the best investment you can make in your fundraising.

Posted by Jeff Brooks on 10 August 2015 at 07:18 | Permalink

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What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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I'm a Fundraisingologist at Moceanic, the company that can help you transform the way you do fundraising through one-on-one coaching or membership in The Fundraisingology Lab. Find out what we can do for you and with you!

A proud member of The Case Writers, a collective of the smartest, most donor-loving creative professionals in the business.

Irresistible fundraising!

Raise funds with your eyes open. Skip the guesswork. Show your boss what really works. This book takes you on a fact-filled and memorable journey through writing, design, strategy, and the mental game of effective fundraising.

Proven, tested, real-life techniques that give donors what they want so they can make the donations you need. If you care about fundraising, about your donors, and about supporting your cause, you need The Fundraiser's Guide to Irresistible Communications by Jeff Brooks. Order it today.

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