Get ready for the biggest online giving day of 2015 (it's not Giving Tuesday)

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10 November 2015

Get ready for the biggest online giving day of 2015 (it's not Giving Tuesday)

Are you ready for the biggest online giving day of the year? It's December 31. You can't afford to let it slide!

Here's some help from Techsoup on how to get ready, at 7 Steps to Get Ready for Year-End Online Giving:

Plan Ahead for Messaging
Think Multichannel
Craft Your Year-end Message
Prepare Your Website
Go Mobile with Email
Make It Social
Measure Everything You Can

The days of taking the week between Christmas and New Year are over for most fundraisers. But even more important, now is the time to get ready for that crazy surge of online giving!

Posted by Jeff Brooks on 10 November 2015 at 07:54 in Fundraising | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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