Everyone wants to find a silver bullet, a new idea that will make their fundraising magically better.
The thought of one Big Idea that changes everything has a seductive power. And there's a steady stream of consultants and agencies that claim to have one to sell you.
But that's not what you need, according to Get Fully Funded, at Why you don't need a new nonprofit fundraising idea. Here's what you need instead:
- A better approach to the ideas you already have.
- More follow through.
- Fresh inspiration.
Almost every time I start working with a nonprofit organization, I discover a Pretty Big Idea hiding in plain sight: Something amazing they do that could really lift their fundraising results to a higher level. Some powerful fundraising offer that hadn't quite worked because they hadn't emphasized the element that donors loved.
You can easily miss those things -- and almost everyone does -- until you look at yourself through donor eyes.
You don't need a silver bullet. You probably already have one. Probably more than one. It's your job to take the time and effort to find them.
Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. 
