Mark Twain's powerful advice for fundraisers

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03 February 2016

Mark Twain's powerful advice for fundraisers

I recently came across this piece of wisdom:

It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so.
- Mark Twain

Remembering this could save a lot of fundraising heartache.

Double-check your beliefs about fundraising. Like "Direct mail is dead," or "We need to replace our old donors with Millennials ASAP!" They can be very, very wrong. And get you in a lot of trouble!

Posted by Jeff Brooks on 03 February 2016 at 07:19 | Permalink

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What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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