The nonprofit social media hype trap

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08 February 2016

The nonprofit social media hype trap

It seems Marketoonist has been listening in on nonprofit meeting rooms:

Social media marketing isn't magic. Like every other channel, it has strengths and weaknesses. Doing it right is hard work. And it takes time to grow.

If you enter the field with all that in mind, you can make it worth the trouble. If you're expecting magic, you will be disappointed -- and you'll do it wrong!

Posted by Jeff Brooks on 08 February 2016 at 07:57 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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