How to tell if you've created powerful fundraising

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27 April 2016

How to tell if you've created powerful fundraising

I'm about to save you a lot of guesswork and time by sharing Brooks' First Law of Fundraising Effectiveness:

If it doesn't scare you, at least a little bit, the fundraising probably doesn't have the power it needs to succeed.

And the Boss Corollary to Brooks' First Law:

The more your boss hates the fundraising, the better it will do.

Posted by Jeff Brooks on 27 April 2016 at 07:10 | Permalink

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What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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About the blogger
Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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I'm a Fundraisingologist at Moceanic, the company that can help you transform the way you do fundraising through one-on-one coaching or membership in The Fundraisingology Lab. Find out what we can do for you and with you!

A proud member of The Case Writers, a collective of the smartest, most donor-loving creative professionals in the business.

Writing for fundraisers

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Specifically how to ask.
How to use rhyme to make your message more memorable and persuasive.
How to tell stories that motivate donors to give.
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Whether you should use guilt as a motivator.

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Irresistible fundraising!

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Branding can boost fundraising

Discover how to make branding improve your fundraising in The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving. It's easier -- and less expensive -- than you may think! If your organization is even vaguely considering "branding work," you need to read The Money-Raising Nonprofit Brand by Jeff Brooks. Read more here.

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