« What political speeches can teach fundraisers | Main | Advice for the fundraiser as a young man »
For most fundraisers, your donors are a lot older than you think. We'll look at why this is so and what it means for you: How do you communicate with these people? About what? And in which channels?
Knowing hold old your donors are -- and responding appropriately -- is the key to success in fundraising. Knowledge is power!
To listen, click here to download the audio file or visit the Fundraising Is Beautiful page here, where you'll find several listening and subscription options.
|
|
Raise funds with your eyes open. Skip the guesswork. Show your boss what really works. This book takes you on a fact-filled and memorable journey through writing, design, strategy, and the mental game of effective fundraising.Blogroll
A Direct Solution
Admit it: Fundraising writing is weird.
Discover how to make branding improve your fundraising in The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving. It's easier -- and less expensive -- than you may think!
If your organization is even vaguely considering "branding work," you need to read The Money-Raising Nonprofit Brand by Jeff Brooks. Read more here.
