How to tell the fundraising story that really matters

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13 September 2016

How to tell the fundraising story that really matters

The real story you should be telling in fundraising is not the story about how organization. It's the story about the donor.

Here's a presentation that gives you practical tips on how to do that, and motivate more donors to give:

Or view it at Slideshare.

(Originally presented by me and Jann Schultz of Project HOPE at the 2016 Bridge Conference.)

Posted by Jeff Brooks on 13 September 2016 at 07:00 | Permalink

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What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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I'm a Fundraisingologist at Moceanic, the company that can help you transform the way you do fundraising through one-on-one coaching or membership in The Fundraisingology Lab. Find out what we can do for you and with you!

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