Maybe you're familiar with Brooks' First Law of Fundraising Effectiveness: If it doesn't scare you, at least a little bit, the fundraising probably doesn't have the power it needs to succeed.
You may also know the Boss Corollary to Brooks' First Law of Fundraising Effectiveness: The more your boss hates the fundraising, the better it will do.
But you may not yet know the Clarifications to the Boss Corollary to Brooks' First Law of Fundraising Effectiveness. I will relieve you of the burden of not knowing these important laws:
Clarification #1 to the Boss Corollary to Brooks' First Law of Fundraising Effectiveness:
The new Executive Director thinks he or she is a brilliant writer.
Clarification #2:
He (or she) isn't.