Maybe you're familiar with Brooks' First Law of Fundraising Effectiveness: If it doesn't scare you, at least a little bit, the fundraising probably doesn't have the power it needs to succeed.
You may also know the Boss Corollary to Brooks' First Law of Fundraising Effectiveness: The more your boss hates the fundraising, the better it will do.
But you may not yet know the Clarifications to the Boss Corollary to Brooks' First Law of Fundraising Effectiveness. I will relieve you of the burden of not knowing these important laws:
Clarification #1 to the Boss Corollary to Brooks' First Law of Fundraising Effectiveness:
The new Executive Director thinks he or she is a brilliant writer.
Clarification #2:
He (or she) isn't.
Jeff Brooks has been serving the nonprofit community for nearly 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. 
