9 ways you might be chasing donors away from your donation pages

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19 June 2017

9 ways you might be chasing donors away from your donation pages

Why do so many donors click through to your donation page and then not complete it?

It's largely problems with the page that drive them away.

Here of the 9 Common Donation Page Mistakes (and Solutions!) from npENGAGE:

Hidden Donation Forms
Requiring Donors to Give Too Much Information
Overfilling Your Donation Page
Forgetting Security Certification
Not Being Mobile-Savvy
Avoiding Different Giving Levels
Not Suggesting Recurring Donations
Ignoring Social Media
Failing to Say Thank You

Lots of details and examples in the post. Check it out!

Posted by Jeff Brooks on 19 June 2017 at 06:59 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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I'm a Fundraisingologist at Moceanic, the company that can help you transform the way you do fundraising through one-on-one coaching or membership in The Fundraisingology Lab. Find out what we can do for you and with you!

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Proven, tested, real-life techniques that give donors what they want so they can make the donations you need. If you care about fundraising, about your donors, and about supporting your cause, you need The Fundraiser's Guide to Irresistible Communications by Jeff Brooks. Order it today.

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