Do your donors know their giving makes a difference? They don't if you aren't telling them!
Here are some ways to let them know from the Constant Contact Email Marketing Blog, at 5 Ways to Show Donors the Impact of Their Gifts:
- Tell them with a quick note
- Share pictures of recent success
- Share a thank you video
- Send something donors can hold in their hands
- Show them in person
These are special ways of showing them impact. The best ongoing and methodical way -- good for donors of all amounts -- is a donor newsletter.
Think of it this way: When donors give for the first time, they are taking a big risk that their gift will not do what it was claimed to do. They get plenty of evidence that a lot of fundraising is misleading or outright fraudulent. Your job is to show them otherwise! And not just once, but again and again!
That's what fundraising is.
Jeff Brooks has been serving the nonprofit community for nearly 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. 
