Do your donors know their giving makes a difference? They don't if you aren't telling them!
Here are some ways to let them know from the Constant Contact Email Marketing Blog, at 5 Ways to Show Donors the Impact of Their Gifts:
- Tell them with a quick note
- Share pictures of recent success
- Share a thank you video
- Send something donors can hold in their hands
- Show them in person
These are special ways of showing them impact. The best ongoing and methodical way -- good for donors of all amounts -- is a donor newsletter.
Think of it this way: When donors give for the first time, they are taking a big risk that their gift will not do what it was claimed to do. They get plenty of evidence that a lot of fundraising is misleading or outright fraudulent. Your job is to show them otherwise! And not just once, but again and again!
That's what fundraising is.