4 ways to make your next campaign work better

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16 November 2020

4 ways to make your next campaign work better

Wondering what do to for your next campaign? Consider these 4 Strategies to Dramatically Increase Nonprofit Donations from Clairification.

I've done all of these things many times, and they work:

An Appeal to Complete the Project. Donors love to help you complete something wonderful that's almost done.
A Matching Grant. Offering to "double" their gift is the closest thing to easy money as there is in fundraising.
A "No-Overhead" Appeal. Yeah, I hate it too. But donors love it, and respond. Get someone else (major donors) to cover "overhead," then let donors pay for the "fun" part of your work.
A Specific Project Appeal. Specificity works. Funding projects doesn't have to be a privilege of major donors only.

Posted by Jeff Brooks on 16 November 2020 at 07:44 in Fundraising | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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16 November 2020