Wondering what do to for your next campaign? Consider these 4 Strategies to Dramatically Increase Nonprofit Donations from Clairification.
I've done all of these things many times, and they work:
- An Appeal to Complete the Project. Donors love to help you complete something wonderful that's almost done.
- A Matching Grant. Offering to "double" their gift is the closest thing to easy money as there is in fundraising.
- A "No-Overhead" Appeal. Yeah, I hate it too. But donors love it, and respond. Get someone else (major donors) to cover "overhead," then let donors pay for the "fun" part of your work.
- A Specific Project Appeal. Specificity works. Funding projects doesn't have to be a privilege of major donors only.