Money CAN buy happiness, and that's why fundraising is great

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12 February 2021

Money CAN buy happiness, and that's why fundraising is great

Asking people to donate is scary. Even experienced professional fundraisers wonder sometimes if they're doing the right thing by asking.

If you wonder about that, I urge you to watch this TEDx Talk: How Money Can Buy You Happiness: Why Fundraising is Transformational.

Posted by Jeff Brooks on 12 February 2021 at 07:07 | Permalink

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What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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I'm a Fundraisingologist at Moceanic, the company that can help you transform the way you do fundraising through one-on-one coaching or membership in The Fundraisingology Lab. Find out what we can do for you and with you!

A proud member of The Case Writers, a collective of the smartest, most donor-loving creative professionals in the business.

Writing for fundraisers

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So many people get thrown into the work of writing fundraising without ever being told about the weird they need to live with -- and master -- if they're going to succeed.

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Specifically how to ask.
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Whether you should use guilt as a motivator.

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Branding can boost fundraising

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