How old are your donors? [PODCAST]

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17 November 2021

How old are your donors? [PODCAST]

For most fundraisers, your donors are a lot older than you think. We’ll look at why this is so and what it means for you: How do you communicate with these people? About what? And in which channels?

Knowing hold old your donors are — and responding appropriately — is the key to success in fundraising. Knowledge is power!

From the archives of the now-defunct podcast Fundraising Is Beautiful. This episode first aired on April 20, 2016. Listen here:

(If you don't see the audio player below, click here to listen.)

Posted by Jeff Brooks on 17 November 2021 at 08:36 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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I'm a Fundraisingologist at Moceanic, the company that can help you transform the way you do fundraising through one-on-one coaching or membership in The Fundraisingology Lab. Find out what we can do for you and with you!

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