Why donors give and how to connect with them

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02 December 2021

Why donors give and how to connect with them

Your donors don't give because of what you do.

They give because of what they can do.

What's the difference?

There's no difference.

What you do and what they can do are the same thing.

But they are framed differently.

Here's tired old "what we do" fundraising:

Donate today so we can do something important.

Here's effective "what the donor can do" fundraising:

Donate today to do something important.

The two approaches are so close ... yet so far.

Posted by Jeff Brooks on 02 December 2021 at 09:06 | Permalink

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What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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About the blogger
Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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I'm a Fundraisingologist at Moceanic, the company that can help you transform the way you do fundraising through one-on-one coaching or membership in The Fundraisingology Lab. Find out what we can do for you and with you!

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Proven, tested, real-life techniques that give donors what they want so they can make the donations you need. If you care about fundraising, about your donors, and about supporting your cause, you need The Fundraiser's Guide to Irresistible Communications by Jeff Brooks. Order it today.

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