What people are Googling is a sometimes-scary look into the soul of mankind. Here are 2021's top 10 posts on this blog that people found via Google. Enjoy this not-at-all scary look into the soul of people curious about fundraising.
- It's one word -- science proves. (Posted: 29 December 2010) Is it "fund raising" or "fundraising"? Back in 2010, I came up with a definitive answer. People keep asking Google which it is.
- 10 tips for great newsletter interviews. (Posted: 19 October 2010) Super-helpful guest post by super-smart fundraising writer Jennifer Miller.
- 5 donor-friendly ways to raise unrestricted funds. (Posted: 27 February 2020) This can help you handle that often frustrating impasse between the specificity it takes to motivate donors and the need for the flexible funding your organization needs.
- What happens when you send a check to your donors?. (Posted: 30 January 2014) I suspect that many who Google this (and the next one) are outside of the fundraising profession, wondering what's up with a mailing that includes an actual check made out to the donor.
- Why fundraisers send those annoying address labels. (Posted: 24 November 2014) A look at the economics of address labels (and other "freemiums" in direct mail fundraising.
- 15 really bad real ideas from real nonprofits. (Posted: 7 August 2017) Just what it sounds like. I'm not sure what prompts people to Google for bad ideas.
- A patron saint for fundraisers. (Posted: 6 December 2011) It's Saint Nicholas.
- How to do a matching funds appeal [EXAMPLE]. (Posted: 18 December 2019) I got a good example of a matching funds appeal in the mail and dissected it for you.
- Board member names on fundraising letterhead: why or why not?. (Posted: 23 October 2018) There's pretty much a right answer to this question.
- What's wrong with the donor pyramid. (Posted: 13 February 2019) An alternative approach to your strategic framework for your fundraising program.
