Check out this attractive direct mail return envelope:
Things to note:
- The donor's name and address are personalized in the return address position. This makes it clear that the donor owns the transaction.
- There's also a gentle call to action just above the donor's name!
- Live first-class postage -- of an unusual type. Typically, this is done using stamps, often multiple stamps adding up to the required amount. This one got my attention because it's an unusual form of postage.
If you're thinking, That 53¢ is pricy, you're right. Here's how to think about that extra cost: It increases response to your direct mail pack. But the investment isn't equally worthwhile with all donors. Generally, it's something you should only do with donors at the $100+ level. With donors below that, the increase in response is typically not enough to pay for the extra cost. But above ... go for it!
