4 things to know about fundraising in this economy - Future Fundraising Now

« Top 5 blog posts of the month | Main | The compelling power of "membership cards" in fundraising »

03 August 2022

4 things to know about fundraising in this economy

Getting scared about what the weird economy we're facing will mean to your fundraising? Here's some help from the Better Fundraising Blog, at Better Fundraising in Today’s Economy:

Stay The Course. Canceling fundraising is the one way to turn hard times into a catastrophe for your organization. Even when giving drops, donors still want to donate. Give them the chance.
Make Your Case Stronger Than Ever. Be relevant. Be about the situation you (and your donors) are in right now. Donors get it. Things are hard. Many will want to step up and help.
Many Donors Will Not Be Affected. Different people are having different experiences of the current economy. Don't assume your donors are all struggling. Some are, some are not. Let them decide whether and how much they will give.
The Fundraising Outlook Is Brighter Than Most People Think. Fundraising bounces back quickly from downtimes. Demographics and the longterm economy are on your side!

The main thing: don't make it worse for yourself by deciding for donors that they won't give!

Posted by Jeff Brooks on 03 August 2022 at 06:18 | Permalink

Comments

What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

Subscribe to this blog's feed

About the blogger
Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

Blog policies

Search

Follow me on Mastodon

I'm a Fundraisingologist at Moceanic, the company that can help you transform the way you do fundraising through one-on-one coaching or membership in The Fundraisingology Lab. Find out what we can do for you and with you!

A proud member of The Case Writers, a collective of the smartest, most donor-loving creative professionals in the business.

Irresistible fundraising!

TheFundraisersGuide

Raise funds with your eyes open. Skip the guesswork. Show your boss what really works. This book takes you on a fact-filled and memorable journey through writing, design, strategy, and the mental game of effective fundraising.

Proven, tested, real-life techniques that give donors what they want so they can make the donations you need. If you care about fundraising, about your donors, and about supporting your cause, you need The Fundraiser's Guide to Irresistible Communications by Jeff Brooks. Order it today.

Recent Comments

Archives

Categories

Writing for fundraisers

Words2Moneybook

Admit it: Fundraising writing is weird.

So many people get thrown into the work of writing fundraising without ever being told about the weird they need to live with -- and master -- if they're going to succeed.

Until now. How to Turn Your Words into Money: The Master Fundraiser's Guide to Persuasive Writing by Jeff Brooks, is specifically and tightly aimed at helping you write better fundraising. Including things like ...

Specifically how to ask.
How to use rhyme to make your message more memorable and persuasive.
How to tell stories that motivate donors to give.
How to meet donors' emotional needs.
Whether you should use guilt as a motivator.

Whether you're working on your very first fundraising writing assignment or you're a seasoned veteran ... whether you want it for yourself or need to show someone else how the pros write fundraising -- or both -- this is a book you should

Branding can boost fundraising

MoneyRaisingNonprofitBrand

Discover how to make branding improve your fundraising in The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving. It's easier -- and less expensive -- than you may think! If your organization is even vaguely considering "branding work," you need to read The Money-Raising Nonprofit Brand by Jeff Brooks. Read more here.

Popular series

stupid nonprofit ads

Blog powered by Typepad