The most common and destructive error fundraisers make is aiming their messages at themselves — creating what they believe would motivate them to give.
They should be aiming at their donors. And donors are very different from you in nearly every way.
Here’s help for aiming your work in the right direction so you can raise more money for your cause.
From the archives of the now-defunct podcast Fundraising Is Beautiful. This episode first aired on August 19, 2015. Listen here:
(If you don't see the audio player below, click here to listen.)
