Two super-common errors that can kill your fundraising [PODCAST]

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20 October 2022

Two super-common errors that can kill your fundraising [PODCAST]

There are two opposite impulses that almost all fundraisers fall prey to at some time or another. They are:

Educating donors
Abstraction

They are guaranteed response-crushers. And the temptation to do both are powerful.

With real-life examples, we’ll show you how to avoid both errors and keep your fundraising strong.

From the archives of the now-defunct podcast Fundraising Is Beautiful. This episode first aired on April 26, 2017. Listen here:

(If you don't see the audio player below, click here to listen.)

Posted by Jeff Brooks on 20 October 2022 at 06:12 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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