We asked two new (and very successful) fundraising writers who have been doing some very great work what they know about fundraising that’s making them succeed.
Here’s what they told us:
- Write as one person connecting with one person.
- Avoid the word “we” — unless it very clearly means you the reader and I the writer.
- Start your first draft with this phrase: I’m writing to you today because ...
- Use the word you a lot.
- Articulate the fundraising offer early and often.
- Tell a story of need, not success.
- Ask clearly for money. (Don’t hint around!)
- Write at a 6th grade reading level.
- Include a P.S. and restate whatever is the most important thing in your message.
- Have a deadline, and mention it often.
- Keep the organization out of the way — make it about what the donor can do.
If you’re new to the work, or feel intimidated by it, this list can push you way up your learning curve, and fast!
From the archives of the now-defunct podcast Fundraising Is Beautiful. This episode first aired on May 2, 2018. Listen here:
(If you don't see the audio player below, click here to listen.)
