I'm working on an invention that will dramatically improve fundraising. It's called the Better Feedback Translator.
Here's what it does: When your boss or a board member makes certain comments about your fundraising, the Better Feedback Translator changes what you hear into what they would have said if they understood fundraising.
That way, you don't end up making costly and damaging changes to your fundraising messages. Think of the increased revenue!
Here are some of the phrases the Better Feedback Translator will change for you:
| WHEN THEY SAY | YOU'LL HEAR |
| That's incredibly corny. | That's great! It's really going to work! |
| Not sophisticated enough. | You nailed the tone. |
| This doesn't sound like me. | This sounds so human. Nice job! |
| We said the same thing in the last three messages. Boring! | Good job not confusing our donors! |
| Repetitive! | Good clarity! |
| This letter is too long. Nobody will read it! | Thanks for paying attention to what really works, even though it seems counterintuitive. |
| I'd never respond to this. | Blah, blah, blah, blah. |
| Violates our brand guidelines. | Relevant to donors! |
| I hate it! | We have a winner on our hands. |
| I love it! | Uh-oh. Back to the drawing board. |
This project is under development. If you'd like to back it, please send me money.
(This post first appeared on August 11, 2015.)
