Are you Yoda or Batman to your donors? [PODCAST]

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26 January 2023

Are you Yoda or Batman to your donors? [PODCAST]

There are two fundamentally different approaches fundraisers can take to their donors: One stays in the background and empowers the donor to be the hero. The other stands in front and tells the donor to be a good side-kick — keeping the hero label for themselves.

One of these raises a lot more money than the other. Do you know which? And do you know which of them you are?

From the archives of the now-defunct podcast Fundraising Is Beautiful. This episode first aired on February 10, 2016. Listen here:

(If you don't see the audio player below, click here to listen.)

Posted by Jeff Brooks on 26 January 2023 at 08:50 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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I'm a Fundraisingologist at Moceanic, the company that can help you transform the way you do fundraising through one-on-one coaching or membership in The Fundraisingology Lab. Find out what we can do for you and with you!

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