There are two fundamentally different approaches fundraisers can take to their donors: One stays in the background and empowers the donor to be the hero. The other stands in front and tells the donor to be a good side-kick — keeping the hero label for themselves.
One of these raises a lot more money than the other. Do you know which? And do you know which of them you are?
From the archives of the now-defunct podcast Fundraising Is Beautiful. This episode first aired on February 10, 2016. Listen here:
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