Keeping donors vs. getting new ones — how to balance [PODCAST]

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09 February 2023

Keeping donors vs. getting new ones — how to balance [PODCAST]

Ever been told Stop acquiring new donors until you’ve improved your retention rates? It’s bad advice. We’ll take a close look at the important dynamic between acquisition and retention and show you how to arrive at the right balance for your organization.

From the archives of the now-defunct podcast Fundraising Is Beautiful. This episode first aired on May 4, 2016. Listen here:

(If you don't see the audio player below, click here to listen.)

Posted by Jeff Brooks on 09 February 2023 at 07:03 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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I'm a Fundraisingologist at Moceanic, the company that can help you transform the way you do fundraising through one-on-one coaching or membership in The Fundraisingology Lab. Find out what we can do for you and with you!

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