The need never ends.
It’s a common trope in fundraising.
It’s based on the assumption that people are motivated to give when they understand that a problem is big and/or intractable.
Bad assumption. In fact, statements like that are reasons not to donate.
The Better Fundraising Blog points out the problem, at The Need Never Ends:
A core motivator for individual donors is to make a change happen. By saying that the need never ends, this organization is also guiding people’s attention on the fact that their contributions will never solve the problem – that the situation will never change.
Fundraising is about hope and change. It’s about meaningful solutions that donors can be part of.
When you focus on how huge and difficult a problem is, you’re really telling donors there’s really no point in giving. You won’t make a difference.
In some cases, it may be that the need never ends. But that’s beside the point for donors.
They’re looking for ways to make a difference, even in a small way.
That’s what you need to talk about.
