Is your fundraising created to raise funds?
Or to avoid complaints?
It’s not hard to avoid complaints. But it’s impossible to 100% eliminate them.
No donor in the world is going to complain that your fundraising failed to get their attention. Or that it lacked clarity and urgency.
Just do weak fundraising that donors don’t notice or aren’t moved by. That gets rid of most complaints in a jiffy.
But somebody will still complain. About a color you used. About the type of paper. About a real or perceived grammar infraction. About some other organization’s fundraising they’re confusing with yours.
Create fundraising that’s designed to raise funds.
You’ll get complaints. And funds.
That’s how it works.
