Worried about Giving Tuesday? Maybe you shouldn’t

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20 November 2023

Worried about Giving Tuesday? Maybe you shouldn’t

Giving Tuesday is on a Sunday this year.

Not that Giving Tuesday ... the real one. December 31.

Giving Tuesday (the “official” one) is a big day for some organizations.

But not for everyone.

December 31 is a much bigger day. For nearly all organizations, it is by far the biggest online giving day of the year.

If there’s a day you should be worried about being prepared for, it’s December 31.

If you’ve raised a lot on past Giving Tuesdays, keep at it. Think about adding more messaging.

If Giving Tuesday is weak for you, consider giving it a miss. Put whatever time and budget you’ll save into your end-of-year campaign.

If you’re not sure about Giving Tuesday, dip your toe in. Give it a try. It might be worthwhile. If it goes well, do it again next year, maybe even more so. If it doesn’t go well, you are free to away and never think about it again!

But be sure to keep your eyes on the real prize: December 31.

Posted by Jeff Brooks on 20 November 2023 at 05:33 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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